Indeed. However, you do not have to acquire this yourself to get a good result.

The creation of an electronic catalog and the corresponding programming usually cannot be executed with the knowledge for the creation of a printed catalog only. The additional know-how must be acquired in house or bought from specialists.

If you wish to build up this knowledge within your company, make sure that the selected employees truly have the required qualifications or talent.  Furthermore, it is recommended that they secure a strict control over the long-term course of the projectin order to prevent an ongoing trial and error procedure.

Many companies have wasted money and time building up this knowledge from scratch and have, in effect, reinvented the wheel.